King Pie, Heart 104.5 FM and Kaya FM have partnered to launch the “Amazwi Ethu South African Tales” literature talent search. The competition calls for South African youth to write and submit a short story, poem, haiku, fairytale or legend about South Africa, and the top stories will win cash prizes, laptops and more. The winning stories will be compiled and and published by Penguin Books.
The competition kicks off on the 16th of April, and entries close on the 19th of June. Entries will be judged by a panel comprising a celebrity, King Pie, radio representatives and Penguin Books. The published book will be available from all King Pie stores from October.
“South Africa is a culturally rich and diverse country and the campaign aims to tap into the heritage of storytelling,” notes Nicholas Kühne, marketing manager of King Pie. “A competition such as this not only allows a record of our culturally diverse stories, but also invests in individuals who have the talent but not necessarily the means to develop further.”
“Kaya FM is proud to support the Amazwi Ethu initiative and continues to espouse the importance of education as well as the value of understanding one’s cultural heritage and rooting. The revival and preservation of undocumented or untold South African stories is important in understanding more about ourselves, our respective histories and cultural perspectives. It is also essential in inspiring a culture of reading and writing with children of all ages,” adds Mark Mdlela, marketing and sales manager Kaya FM.