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Exclusives.co.za Launches New Social Bookselling Platform – Introducing Stickers!

Stickers

 
Today, Exclus1ves.co.za debuted a new “social bookselling” platform called Stickers, which it calls “a new way to discover, share and save online”.

The development involves a refreshed front page design and a new feature altogether: the “Sticker palette”, from which Exclus1ves.co.za users can drag and drop a variety of badges – such as star ratings badges and Twitter sharing badges – to single out the books, ebooks, videos, CDs and games they like the most. Watch the promotional video:

YouTube Preview Image

By stickering products, users earn a virtual currency in the form of a Smiley face sticker. By tagging products with their Smileys, in turn, users unlock group discounts for everyone – and by reaching certain levels of Smileys, they receive personal discount stickers for use on hundreds of thousands (millions?) of Exclus1ves.co.za products.

(For example: if 25 users each tag a book with 25 Smileys, it unlocks a 25% discount for everyone, for 24 hours. And if a user earns 300 Smileys, he or she receives a 20% discount sticker to apply to on which ever product he or she chooses.)

Read more on how it works, and the Stickers levels needed to unlock discounts, at the Exclus1ves blog:

Ben Williams, publishing editor at Books LIVE and general manager at Exclus1ves.co.za, conceptualised the Stickers campaign. He recently spoke to Tanya Pampalone for a Mail & Guardian article on the so-called “decline” of the traditional book store:

He showed me Exclusive Books’s redeveloped website with “stickers”, a new technology using “social bookselling” and “retail gameificiation”, where users earn smiley faces, and ultimately discounts, by rating and sharing books. Williams, who has both a BA and a master’s in English literature, is unabashed about our digital future.

“I get so annoyed with people who tell me they love the smell of a book,” he said. “Get over it. You don’t smell the book when you are reading. And for those who tell me they can’t take an e-reader into the bath? Please. Put it into a Ziploc bag.”

Press release:

Online shoppers can now determine their own discounts on products bought from Exclus1ves.co.za thanks to Stickers, a social bookselling platform that’s a first for South Africa. Registered users who visit the site earn a virtual currency, in the shape of smiley-face stickers by rating and sharing their favourite reads and other products. With enough Smileys in the bank, customers receive discount stickers – up to 25% – for instant savings on millions of items in the Exclus1ves.co.za catalogue.

“In essence, Stickers is ‘DIY discounting’. Customers who visit our website now get to choose which books, ebooks and other entertainment products are featured and discounted,” said Ben Williams, the General Manager for Exclus1ves.co.za.

Applying the discount stickers is easy. Simply drag and drop the sticker on to the book or item being purchased: the discount is applied and the product is added to the checkout list. “Between Stickers discounts and free delivery to our Exclusive Books stores, you won’t find the item you choose at a better price,” said Williams.

Customers can work in groups to earn discounts faster, teaming up with friends, fellow book club members and colleagues to “spend” Smileys together and trigger rewards. “You want a group discount on the latest bestseller? No problem: get your friends involved and it will happen very quickly. The best part is that discounts triggered by group activity will be available to all Exclus1ves.co.za visitors for 24 hours,” said Williams.

The launch phase of Exclus1ves.co.za Stickers is just the beginning: the platform has a lot of potential, in that it can be updated to include seasonal Stickers and even a Stickers store where customers can buy and trade Stickers with special properties.

It’s easy to participate in Exclusives Stickers and see what it’s all about for yourself: get started at www.exclus1ves.co.za. Happy shopping!

Ends

 

Recent comments:

  • Ben - Editor
    Ben - Editor
    June 20th, 2012 @19:11 #
     
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    I'm looking forward to using Stickers to support Books LIVE's original mission - the promotion and sale of SA Lit. Watch this space!

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  • <a href="http://louisgreenberg.com" rel="nofollow">Louis Greenberg</a>
    Louis Greenberg
    June 20th, 2012 @21:42 #
     
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    This sounds interesting, and both a way to encourage users to interact with a local e-retailer - something I know Exclusive Books were keen to do in my years there - and to keep some of our book and entertainment money away from Amazon. Clever, lateral thinking by Ben. I'll definitely give it a go.

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  • <a href="http://www.kerryhammmerton.com" rel="nofollow">Kerry Hammerton</a>
    Kerry Hammerton
    June 20th, 2012 @22:03 #
     
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    uhmmmm....I smell the books I am reading. Does that make me weird?

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  • <a href="http://tiahbeautement.typepad.com/quotidian/" rel="nofollow">tiah</a>
    tiah
    June 21st, 2012 @09:56 #
     
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    Kerry, I do it too.
    Now I'm off to investigate the land of stickers.

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  • Ben - Editor
    Ben - Editor
    June 22nd, 2012 @00:15 #
     
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    Thanks, Louis - let's chat about how we can help amplify your Stickers efforts. And certainly not, Kerry :) My point wasn't translated properly into the M&G's pages. It was essentially - the fact that ereaders don't smell like books is not a reason not to read on an ereader. It's a different aesthetic experience, to be sure, but it's not innately offensive just because it doesn't smell like the other aesthetic experience.

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  • <a href="http://tiahbeautement.typepad.com/quotidian/" rel="nofollow">tiah</a>
    tiah
    June 26th, 2012 @17:15 #
     
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    Dear Ben, I still don't understand your sticker system. But I went through the site and put 5s and 4s on some of my most beloved SA fiction until Exclusives told me to go away for today. Then I slapped a 10% sucker on one, and that was great.

    Just a thought: but on two other 'e-seller' sites if I put a book in my basket and go away for a few days w/o buying, it tells me if the books has become cheaper in my absence. Excl did not. I only noticed it by chance, kicked the book out of my basket, and tossed it in again. Have no idea if you have anything to do with that part of the e-system, but that would be a useful tool.

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  • Ben - Editor
    Ben - Editor
    June 26th, 2012 @18:11 #
     
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    Nicely done, Tiah and thanks for giving Stickers a try.

    It's easy to get the hang of Stickers - you just have to use it for a bit. Watch our how-to video at the top of the Exclusive Books channel:

    http://www.youtube.com/user/Exclus1ves

    The premise is as follows:

    * Rate and share products (like you've done) to earn Smileys
    * Earn enough Smileys and get discount Stickers
    * Use your discount Stickers to save on our products
    * Spend Smileys with others to unlock savings faster

    Let's try the last part out, shall we? Put an Exclusives.co.za link to a book you want in the comment section, below. We'll nudge it toward a discount together :)

    The full earning- and spending-FAQ is here:

    http://blog.exclus1ves.co.za/meet-exclus1ves-stickers-how-it-works-faq-and-ts-cs/

    Meanwhile, email-on-full-basket is something we're considering!

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  • <a href="http://tiahbeautement.typepad.com/quotidian/" rel="nofollow">tiah</a>
    tiah
    June 27th, 2012 @12:01 #
     
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    Had to think about this one, since I just bought books and do not want it to be a US or UK read on this thread. So here is a title Thando told me to put on my TBR list:

    http://www.exclus1ves.co.za/books/I-Do-Not-Come-t-AuthorAdaobi-Tricia-Nwaubani/000000000100000000001000000000000000000000000009780753826973/

    In the meantime, I shall look at your FAQ.

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  • Ben - Editor
    Ben - Editor
    June 27th, 2012 @18:29 #
     
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    Nice choice, Tiah - we'll get going on this tomorrow :)

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  • Ben - Editor
    Ben - Editor
    June 28th, 2012 @07:22 #
     
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    ...and we're off! Our goals are as follows:

    * Tag the book with enough Smileys - 100 - to unlock a 15% discount for 24 hours, starting today
    * Do the same tomorrow, so that the book has 200 Smileys and another 24-hour 15% discount
    * Push it to 250 Smileys on Friday, which will unlock a 25% discount for 24 hours

    Anyone can join in; simply visit http://www.exclus1ves.co.za, sign in, head to the book page -

    http://www.exclus1ves.co.za/books/I-Do-Not-Come-t-AuthorAdaobi-Tricia-Nwaubani/000000000100000000001000000000000000000000000009780753826973/

    - and tag the book with 10 Smileys, which is the maximum.

    Give it a whirl!

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  • <a href="http://tiahbeautement.typepad.com/quotidian/" rel="nofollow">tiah</a>
    tiah
    June 28th, 2012 @09:21 #
     
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    Right, I smiled till my face hurt.

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  • <a href="http://henriettaroseinnes.book.co.za" rel="nofollow">Henrietta</a>
    Henrietta
    June 28th, 2012 @10:57 #
     
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    Hey this is kind of fun. Appeals to basic human urge to put stickers on stuff!

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  • <a href="http://henriettaroseinnes.book.co.za" rel="nofollow">Henrietta</a>
    Henrietta
    June 28th, 2012 @11:26 #
     
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    so ... is it only people who put the smileys on who get the discount?

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  • <a href="http://tiahbeautement.typepad.com/quotidian/" rel="nofollow">tiah</a>
    tiah
    June 28th, 2012 @12:09 #
     
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    Henrietta, that is a good question. I am sure if I read that FAQ I would know.

    But the sticker thing - I keep hunting out books to slap 5/4 stars on as my revenge for ever single person who keeps telling me that 'Yeah, I've read some SA fiction [insert Spud or Willbur Smith].' That News24 article of late did highlight some lovely YA authors - including Sally! - but even that one - GAH!

    http://m.news24.com/women24/BooksAndAstrology/News/SAs-Best-Authors-20120619

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  • Ben - Editor
    Ben - Editor
    June 28th, 2012 @12:53 #
     
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    I see that Nwaubani's book was pushed to a 15% discount some 4 hours ago (by reaching 100 Smileys). There's 20 hours left to buy it at the shiny new (lower) price!

    http://www.exclus1ves.co.za/books/I-Do-Not-Come-t-AuthorAdaobi-Tricia-Nwaubani/000000000100000000001000000000000000000000000009780753826973/

    Henrietta, the sale is for everyone who visits the site - not just those who contributed Smileys. It's very altruistic :)

    Keep adding Smileys, everyone - the more people who take part, the bigger the discount becomes.

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  • <a href="http://henriettaroseinnes.book.co.za" rel="nofollow">Henrietta</a>
    Henrietta
    June 28th, 2012 @13:29 #
     
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    I see I see I see ... so those of us in the smiley know will rather hold off buying and push for the 250 / 25% off ...

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  • Ben - Editor
    Ben - Editor
    June 28th, 2012 @13:51 #
     
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    If you're confident you can get it to 250 Smileys, yes. The book has lost a bit of steam since reaching 100 - some will want to bag the 15% sale price while it's available.

    Anyone want to work on Nineveh? I see it's got 6 5-stars and 5 Smileys :)

    http://www.exclus1ves.co.za/books/Nineveh-ArtistHenrietta-RoseInnes/000000000100000000001000000000000000000000000009781415201367/

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  • <a href="http://tiahbeautement.typepad.com/quotidian/" rel="nofollow">tiah</a>
    tiah
    June 28th, 2012 @15:11 #
     
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    Ben, you are a professional salesman. Thankfully, I already own Nineveh and stuck my 5 star on the wonderful-everyone-should-read-book. I am now going to take my discount, grab another Carol Shields to earn my free shipping and then flee this thread before I go broke (or start asking difficult questions, like if this discount will hurt the writer's royalties). goingggggggggggggggggggggggggggggggggggg -------------------------------------------->

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  • Ben - Editor
    Ben - Editor
    June 28th, 2012 @16:27 #
     
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    Discounts are always on Exclusives, Tiah - no impact on writers' royalties at all :)

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  • <a href="http://helenmoffett.book.co.za" rel="nofollow">Helen</a>
    Helen
    June 28th, 2012 @16:52 #
     
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    Is no good. I have tried really hard to play at least three times. Cannot remember my username or password. Last time I asked for a new password it took ages to come through, by which time I had lost interest. Hate having to remember/get a new password. (This is also why I have a zillion ebucks going unused, plus at least one bank account overseas I don't think I'm ever going to be able to access again.)

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  • Ben - Editor
    Ben - Editor
    June 28th, 2012 @17:01 #
     
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    I just sent you your login credentials, Helen :)

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  • <a href="http://helenmoffett.book.co.za" rel="nofollow">Helen</a>
    Helen
    June 29th, 2012 @03:00 #
     
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    Dear Ben, you are a Good Shepherd, and this lost sheep is now in the fold. Dragging stars and smiles around has a frighteningly addictive feel.

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