In my experience, there are four kinds of people who use the word “ubuntu”. There are the windbag politicians and pseudo-ideologues, who trot it out as part of the empty rhetoric that constitutes their public pronouncements — typically in an effort to avoid taking personal responsibility for something. There are the entrepreneurs and corporations who turn the word into a money-making opportunity, offering workshops on things such as “ubuntu” management techniques. There are naive citizens and consumers who make vague references to it because it ostensibly affirms something about being “South African” (as if there were no other place in the world where reciprocity is viewed as integral to human relationships).
- Ardmore: We Are Because of Others by Fée Halsted
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