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Tracey McDonald Discusses Her Marketing Business, I Love Books, with Naomi Meyer

Naomi Meyer from Litnet spoke to Tracey McDonald to find out more about her business, I Love Books. McDonald, who was previously the sales and marketing director at Penguin Books, discussed the importance of having an online presence as an author, particularly one starting out.

McDonald explained that publishers will consider an author’s online connections and that this can impact on whether or not the author gets signed. I Love Books helps authors to develop their “online discoverability” and customises social media packages that will help them to get started online. She will also be teaching a publishing seminar in February, along with former Penguin CEO Alison Lowry.

Hi Tracey, it is with great interest that I looked at your press release regarding the discoverability of authors and books. I agree with you: first the author must produce something brilliant. But is this not enough?

Unfortunately, not anymore. Authors today have got to promote themselves, relentlessy. Consumers today are very discerning – they want to know why they must part with their money to buy a particular book or an e-book. They look around online to see what others are saying, they read reviews, and they research an author.


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