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Deidre Donnelly and Kirsty Carden Review Ride the Tortoise and A Good African Story

 A Good African Story Ride the TortoiseVerdict: carrots

This is the true account of one man’s quest to turn a social enterprise, aimed at empowering poor farmers in Uganda, into a profitable, global coffee brand. Rugasira writes frankly about the many challenges his small company, Good African coffee, has faced since its inception in 2003 – like the logistics of developing a network of over 14,000 small-scale growers.

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