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The Most Shoplifted Books in South Africa: Jacana Media Launches the Hot Reads Collection

To combat shoplifting of their titles, Jacana Media have come up with a “Hot Reads campaign” – promoting the books that get stolen the most from South African bookshops.

Jacana shared the above photograph with the following post on their Facebook page:

It’s a familiar refrain from the bookshops. “We don’t want to order these books as they are always getting stolen.” “Not interested thanks, if I put it on the shelf it is just going to get stolen.” It gets a little heartbreaking after a while. Publishers reps, or sales executives, are a pretty hardy bunch; they need to be in this day and age, but nevertheless it can make a hardened pro cry when we are publishing the very books so many want, and want so badly that some resort to a bit of shoplifting.

How though to get around the problem? Hot Reads, a collection of the most stolen books, with bookmarks and stickers to show them off. We hope to sell very many more of this desirable bunch through this bookshop promotion.

What do you think of Jacana’s initiative? Let us know on Facebook, Twitter, or in the comments below.

The following titles are part of the Hot Reads selection:

The Idea of the ANCA Jacana Pocket Biography: Emperor Haile SelassieShakaA Jacana Pocket Biography: Chris HaniA Jacana Pocket Biography: Thomas SankaraA Jacana Pocket History: The ANC Women's LeagueSteve BikoA Jacana Pocket Biography: Patrice Lumumba
The Rise of the SecurocratsThe South African Communist PartyThe Lusaka YearsHeart, Mind and MoneyEndings and Beginnings
Liberation DiariesSouth Africa: The Present as HistoryMemoirs of a Born FreeEyebags & Dimples

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