In celebration of National Book Week, Takealot.com is encouraging bookworms to buy a book for a good cause
During National Book Week (4-10 September) South Africa’s leading online store, Takealot.com, is also encouraging bookworms to buy a book for a good cause.
The South African Book Development Council’s #BUYABOOK campaign, which Takealot is supporting, gives customers the chance to donate books to those who wouldn’t otherwise have reading material – by offering selected titles at the affordable price of just R20. A very worthwhile cause in a country where 58% of households – a worrying increase from the 2006 figure of 51% – don’t own a single leisure book.
The campaign was spurred following the South African Book Development Council’s 2016 survey on national reading behavior, which showed that only 14% of adult South Africans are committed book readers, with leisure reading levels having dropped since 2006.
Julie-Anne Walsh, Chief Marketing Officer for Takealot.com, says the online store is delighted to be involved in the #BUYABOOK campaign. “Our selection of #BUYABOOK titles – from Khaya Dlanga’s autobiography to bedtime stories for kids – is a way for our customers to give back to those in need. For R20 each, you can add several books to your shopping cart, which we encourage customers to donate to local children, young people and adults who do not have such easy access to books.”
As part of the campaign, Takealot.com researched South Africans’ current reading interests by analysing data on the bestsellers from its extensive book range of over 3.5 million titles.
Walsh says that the reporting showed that Roald Dahl endures as a favourite children’s author. “Roald Dahl’s 15 Book Boxset of his classic family favourites is a stand-out bestseller from our children’s range. It is great to see that this collection of offbeat, funny books – wonderful for unlocking the imagination – are still on kids’ reading lists.”
Topping the ‘self-help’ category is Start with Why by Simon Sinek, which taps into the modern need to find a purpose amid our frenetic lifestyles. War Cry by the enduringly popular Wilbur Smith tops the fiction list as the latest in the Courtney family adventure series.
Walsh says the retailer is looking forward to playing a part in the National Book Week. “Books have always been one of Takealot’s biggest and most popular departments. Our customers can choose from millions of books at their fingertips, so we must all do what we can to support those less fortunate with limited access to fresh reading material.”
Visit www.takealot.com to get involved in the #BUYABOOK campaign or to shop their wide range of titles.