Via Exclusive Books
Exclusive Books, The Market Theatre Foundation and The Coloured Cube have been announced as BASA Award winners for the Sponsorship in Kind Award for The Exclusive Books Pan African Reading Room and Pan African Reading Lounge at the Windybrow Arts Centre.
“We are delighted by this recognition of our efforts in the Pan-African literature space,” said Ben Williams, GM: Marketing for Exclusive Books. “This partnership has firmly established the Windybrow Arts Centre as a hub for the advancement of Pan-African literature and has helped bring African stories and literature to life for a wider audience.”
The 21st Annual BASA Awards, held on 16 September at the Victoria Yards, recognise and honour businesses that invest in an inclusive economy through art. Exclusive Books was one of 11 winners announced at the ceremony.
The Windybrow Arts Centre opened the doors on the Exclusive Books Pan-African Reading Lounge for adults and The Exclusive Books Pan-African Reading Room for children on Nelson Mandela Day, 18 July 2017. Over 2000 Pan-African titles are housed in the 121-year old Windybrow Heritage House, courtesy of Exclusive Books.
The Pan-African Reading Initiative, the first of its sort in the world, has also contributed enormously to the success of the advancement of Pan-African literature, Williams adds.
Exclusive Books will continue to add to this initiative, consisting of a “spectacular list of Pan-African titles from around the world”, says Williams. This includes bringing books back into print, supplying Windybrow with 400 Pan-African titles, and an “entire hemisphere” of Pan-African titles which will be added to the soon-to-be-reopened Sandton branch of Exclusive Books, Williams concludes.
The reading rooms have encouraged a reading culture among the more than 120 daily visitors to the Windybrow Arts Centre – most of whom are youths. In addition, the Centre launched a monthly book club programme for children and a series of forums for adults focusing on African authors and on the titles available in the Reading Lounge.
“We warmly congratulate each winner and thank all the finalists for their commitment to supporting and working with creative people,” said BASA Chairman André le Roux.
Heidi Brauer, Chief Marketing and Customer Officer at Hollard, a BASA sponsor, said, “In beautiful harmony with Hollard’s special partnership model, the BASA Awards really do deliver win-win-win.
“Artists benefit through having their work recognised and celebrated; corporates grow their brand and gain exposure to the creative arts; and broader society is enriched through the conversation, challenge and stimulation provided by art that may not otherwise have seen the light of day. Such partnerships enable a better future for us all.”