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Interview with Real Meal Revolution: Banting 2.0 Author Jonno Proudfoot

Cover_HR jonno portrait
Jonno Proudfoot is a food expert, entrepreneur and adventurer, and the driving force behind the Real Meal Revolution brand. He conceptualised and co-authored the bestselling Real Meal Revolution and Real Meal Revolution: Raising Superheroes, both of which have been published internationally by the Little, Brown Book Group. He is the MD of the Real Meal Revolution diet company, which specialises in online and face-to-face weight-loss and healthy-eating support. Real Meal Revolution: Banting 2.0, published in December 2016, is his third book.

The original Real Meal Revolution book was launched in November 2013 and has been a publishing sensation in South Africa. What have you been up to since?
Short answer: a lot.
The success of the first book was so sudden and overwhelming that it was difficult to work out what to do next. It’s still on the weekly bestseller lists more than three years later, and I believe we’ve now sold upwards of 250,000 copies, which is incredible in the small South African market.

So where do you go from there?
A very good question!
There were some important personal milestones for me that came in relatively quick succession after the book was released: I had the opportunity to complete a dream adventure with a good friend, swimming the 450kilometres from Mozambique to Madagascar on an epic seven-week journey; I got married; and then my wife Kate fell pregnant not too long after that, an even more epic journey.
From a business perspective, I had registered the trademark for “the Real Meal Revolution” and had always intended to do “something” with the brand – I just wasn’t sure exactly what. I envisioned the business as a healthy eating and lifestyle support company based on the principles set out in the book, and once it was up and running properly the first product we sold from our website was an online weight-loss course with lectures by Prof Noakes and Sally-Ann Creed and cooking lessons from me. It had hundreds of recipes, a shopping list generator and most importantly a meal tracker that clients could use to track their carbs.
Since then, the website has seen a huge amount of traffic and the business has progressed quite radically. Today, we specialise in teaching people to adapt to a low-carb diet. We’ve had close on four million hits since 2015, with an enormous amount of customer feedback to help us refine the Real Meal Revolution approach. The new book is very much a result of this ongoing process.

This is in fact the third Real Meal Revolution book. The first was the original red science-cum-diet-cum-recipe book that has become so recognisable to South African bookstore goers. The second was Real Meal Revolution: Raising Superheroes, on children’s nutrition and also with full-colour recipes. How is the new book different from the others?
This a smaller-format black-and-white book and it’s completely “how-to”-focused – a handbook to help you to Bant as effectively as possible. Basically we’ve taken three years of Banting feedback from thousands of our readers and customers and refined the Real Meal Revolution diet to its most practical, workable form.
There are important staple recipes in the back of the book but this isn’t an inspirational cookbook like the first two books. Rather, I would say it provides the new framework for our next 20 cookbooks.

So is this book a “better version” of the original Real Meal Revolution or something different? If I’ve bought that book already, why should I buy this one?
I must be clear on this: the first Real Meal book remains, in my opinion, an incredible and almost authoritative introduction to LCHF (low-carb high-fat) eating. If you’re new to the concept of Banting, you pretty much have to buy that book because it gives you all the basic LCHF recipes that you can’t do without, from cauli-rice to courgetinni and all the rest. You also get the detailed science to get your head around making the switch from low-fat to low-carb eating. But the actual dietary advice was quite general and now seems relatively rudimentary.
Real Meal Revolution: Banting 2.0 assumes a level of understanding of LCHF eating and it only touches on the science so that it can focus on nailing the how-to aspect – which is the diet and the lifestyle. The approach is more nuanced and sophisticated yet far easier to follow.
So if you really need an LCHF diet that works because you need to shed kilos or you have specific health concerns, or if you’ve tried Banting and fallen off the wagon, then this is the book for you.
In short, Banting 2.0 is a framework that the Real Meal Revolution company now uses to usher people who want to lose weight and rejuvenate their health into a low-carb healthy-eating lifestyle. It could be seen as our company manifesto.

Can you give some examples of how the “new” Banting 2.0 differs from the original Banting as described in the red book?
Sure. For one, we found that many readers of the original book ended up simply cooking from the book and winging the diet – perhaps there was too much science or we weren’t clear enough. So we’ve tried to be as straightforward and methodical as possible in Banting 2.0. The approach has four phases, with a clear way to calculate how long you should be in each stage, depending on your needs. There’s a starting point and a defined goal, and a large resource of tools to move you forward.
Importantly, we’ve recognised the importance of lifestyle when it comes to health and weight loss. You can’t expect to be optimally healthy if you’re not sleeping well or you’re chronically stressed out. Diet, sleep, exercise and stress management are all linked. Similarly, goal-setting and your mental approach is also critical, so we’ve incorporated these elements as well.
From a technical point of view, we now know how best to Bant to avoid many of the side effects that are common for those who might have gone cold turkey before. In particular, we’ve seen the enormous benefit of restoring gut health to assist with this and to push you through the dreaded plateau. The science on gut health has taken enormous strides in the three short years since the original Real Meal was published and has come to be seen as a fundamental aspect of human health. We follow all the top LCHF and other dietary resources around the world on a daily basis, so we’ve been sure to incorporate all the newest science into our diet. This is probably most noticeable in our new refined lists, which I’m perhaps most proud of. The book is in black and white, but there is a full-colour pull-out of the lists for your fridge – up to date and easy to follow.

The book is written by you “and the Real Meal Revolution team”, without any of the authors from the original book. How are you qualified to write the book?
Great question. The first point to acknowledge is that this was an enormous team effort and I hope that is made prominent enough in the book. The most important thing to remember is that Banting 2.0 is for the most part a summary of all of the feedback we have received from our customers. We had collated it simply for our own team, but the info in it was so valuable that we realised we needed to publish it. We then called in the medical and dietary experts to ensure the science and advice was accurate and properly conveyed.
So the “Real Meal Revolution team” mentioned on the cover of the book includes an LCHF medical expert, a dietitian who has trained and worked in the UK, Australia and South Africa, and numerous members of the company who work with active Banters on a daily basis, have collated the data from thousands of clients and know what works in the real world.
From my personal point of view, I have achieved a world first in endurance swimming and I am a chef with experience in catering at events for thousands of people. I hope that means I’m qualified to offer advice on setting goals, practical eating and writing shopping lists! Beyond that, I’ve been in what is essentially a brand-new health field since the very beginning, and I’ve seen the confusion and problems that it can cause at a user level. But I’m essentially just a name for the company as a whole.

Some people might ask, “Where’s Tim Noakes?” Have you “appropriated” his revolution?
Haha. No, I don’t think I’ve appropriated the revolution at all. Prof certainly gained all the headlines before the original book was even an idea in my head – which is why I approached him in the first place with the plan to make that book – and he drove the publicity of it after publication with amazing stamina and enthusiasm. I think it’s fair to say that without Tim Noakes, the Real Meal Revolution would have sold a fraction of what it did. But I was always intent on owning and developing the Real Meal Revolution brand.

Professor Noakes and “the Real Meal Revolution” are seen to be linked by many in the Banting community. What’s your relationship now and why wasn’t he a part of the new book?
I had the honour of working with Prof on the first two Real Meal Revolution books and on a weekly basis with the business for two years. We’re still in touch but our two organisations parted ways in the middle of 2016, which was understandable given our different priorities and platforms. I would say we both have the same end goal – to change the way South Africa and the world eats – but we were pulling in different directions, and both entities were struggling to achieve what they wanted to within the constraints of a contract we had drafted more than two years before at a stage when we didn’t even know what we wanted to do.
Along the way, the two other original authors have also gone their separate ways. I don’t think LCHF eating is a brand or business priority for David Grier, while Sally-Ann Creed has pursued it in the way that works for her.
I think the Real Meal Revolution brand and Prof will always be linked in people’s heads –as may be expected, given the incredible impact of the original book – but The Noakes Foundation will come to be recognised for its outstanding scientific research while I hope the Real Meal Revolution company will be recognised as the go-to for recipes and lifestyle advice in response to that science (and the science of all the other experts).
Though it was based on a lot of the work we did together, the new book was the company’s first project without Tim. You will notice it is much more consumer-focused and is very light on the science. For the most part, we have referred readers to the experts in the LCHF community, should they wish to find out more.
Readers who need practical advice in changing their lives will benefit from this book in a big way. That was always my personal strength and it’s the company’s strength so we’re now fully focused on it.

This is the third Real Meal Revolution book. How did the writing and production process differ from the others?
Great question.
The original was one massive adrenalin rush. We wrote it in about a month and sent it to print 63 days after starting. Design, photography, writing, editing and the rest was insanely rushed, hugely energised and super fun.
With the second book, Raising Superheroes, we actually published it ourselves, which made sense at the time as it allowed us to retain copyright of all the material involved, among other things. We had the luxury of production values that were off the charts, thanks to the success of the first book, and it was ultimately a lesson in publishing. In the world of publishing, authors often talk about how publishers are a nightmare, while publishers often talk about authors being the nightmare. I found it hugely valuable to see it from both sides. I have the utmost respect for publishers as a result of my experience with Raising Superheroes. It’s an incredible book, it sold over 25,000 copies, which is amazing, and I am extremely proud of it – and I know Prof Noakes is too. But it occupied a lot of our time and energy!
With Banting 2.0, I opted not to publish through Real Meal Revolution. It was easier to hand it over and Burnet Media, who had assisted on Raising Superheroes, did a cracking job. Most importantly, the book does what I wanted it to do: it offers the right advice in the right way. With Banting 2.0, the toughest part of the production was getting the lists to match the right phases, and to offer an approach that was accessible to the different Banting levels. It was something that went back and forth until the minute before the book went to print – and even afterwards! The publishing process allowed us to focus three years of work, research and data gathering into one, unified document.

What do you hope to achieve with Real Meal Revolution: Banting 2.0?
My hope is that the methodology in this book will accelerate the growth of LCHF and Banting as a movement. We have approximately 350 certified Banting coaches around the country and world (and counting) and they’ve taken to the book with great enthusiasm, while individual sales are going well. We’re on to our second print run, and we’ve signed a deal to publish the book internationally through Little, Brown in the UK.
Because the steps are so clear in this book, it makes Banting easier to adopt, thus making it easier to spread. We’re using it to drive the business forward and in time I would like the Real Meal Revolution to affect millions of people around the world.

And where to from here for Real Meal Revolution the company?
The world! We have set a goal to change 100 million lives by 28 February 2025. There aren’t even 100 million South Africans. I see this going global and I don’t want to stop until we reach our target.

• For cover image, author image or more information on the book, contact info@burnetmedia.co.za.
• For more information on the Real Meal Revolution company, contact info@realmealrevolution.com or see www.realmealrevolution.com.

Note to editors: this Q&A is free for use, provided it is accompanied by the information below and that any edits are approved – send to info@burnetmedia.co.za:
• Real Meal Revolution: Banting 2.0 is available in all good bookstores and online. Recommended retail price is R190.

Tim Noakes joins Penguin Random House South Africa authors to make Banting more affordable

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Penguin Random House South Africa (PRHSA) is proud to announce that Professor Tim Noakes will co-write his next Banting book with PRHSA authors Bernadine Douglas and Bridgette Allan.

The Banting Pocket Guide will be published in partnership with The Noakes Foundation (TNF) early in 2017.

Noakes, who started the Banting revolution in South Africa, and TNF are passionate about making the Banting lifestyle affordable and accessible to all South Africans. Douglas and Allan share this objective and have already made the low-carb, high-fat (LCHF) diet more inclusive with their books The Banting Solution and Die Banting-oplossing, published early in 2016.

The Banting SolutionDie Banting-oplossing

 
The Banting Pocket Guide will be user-friendly and provide all the tips and advice readers will need to start, successfully conclude and maintain their Banting diet. It will also offer more affordable solutions and include products that are more accessible to people of all walks of life. The author trio and TNF are also planning further Banting titles in this line with PRHSA.

On his decision to join PRHSA and The Banting Solution authors Douglas and Allan, Noakes says:

The focus of TNF’s Eat Better South Africa! campaign is to take the Banting Revolution to all South Africans. I am very appreciative of the chance to partner with Bernadine and Bridgette to advance our common goal – to help all South Africans understand that what we eat each day is a key determinant of our long-term health. This book provides practical information of how we can eat high-quality, healthy foods, even on a restricted food budget.

PRHSA is thrilled to have TNF on board. The foundation is a non-profit corporation founded for public benefit. Its aims are to advance medical science’s understanding of the benefits of a LCHF diet by providing evidence-based information on optimum nutrition that is free from commercial agenda. Jayne Bullen, manager of TNF says: “We are excited about this new partnership to support dietary changes needed in all populations with a clear message of Ubuntu behind it. Noakes’s proceeds from this book will go towards the TNF’s Eat Better South Africa!”

Douglas and Allan feel very privileged to have Noakes and his foundation involved in their next book. Allan said: “With the involvement of Tim and his fantastic team I am tremendously excited at the potential that The Banting Pocket Guide has to improve health across South Africa.” Douglas added: “It’s an absolute honour to have Prof. Noakes and The Noakes Foundation on board to take a healthy lifestyle to the next level.”

PRHSA is also looking forward to publishing the follow-up to Noakes’s Challenging Beliefs in 2017. The new book will include more on the LCHF diet and the highly controversial HPCSA trial.

Book details

  • Die Banting-oplossing: Jou laekoolhidraat-gids vir permanente gewigsverlies by Bernadine Douglas, Bridgette Allan
    EAN: 9781776090365
    Find this book with BOOK Finder!

Nuut: Gebeur dit met almal? Reguitpraat oor puberteit deur Antje Helms, vertaal deur Anthony Moen

Gebeur dit met almal?Gebeur dit met almal? Reguitpraat oor puberteit deur Antje Helms, vertaal deur Anthony Moen, is nou beskikbaar by Protea Boekhuis:

Jou liggaam verander, nuwe emosies verwar jou en jy het honderd duisend vrae wat jy nie weet hoe of vir wie om te vra nie. Jy is skielik fyngevoelig, selfbewus en sommer net moeilik… Maar hoekom? En hoekom is daardie pes van ’n meisiekind ewe skielik vir jou so oulik?

As al die bogenoemde waar is, is hierdie boek vir jou. Want jy is ’n “puber” en ’n nuwe wêreld gaan vir jou oop.

Selfs nog voor jongmense vir die eerste keer seks en seksualiteit ondervind, wonder meisies en seuns reeds ’n geruime tyd oor al hierdie dinge. Ouers weet meestal nie hoe om sulke sensitiewe vrae te beantwoord nie en het nie noodwendig tyd om by te hou met wat in hul tienerkinders se koppe aangaan nie. Met die gevaar van ongekontroleerde bronne op die internet vandag, is dit belangrik om die regte inligting van ’n betroubare bron te verkry, en dis wat hierdie boek poog om te doen. Jan von Holleben het op kreatiewe en prettige wyse die avontuur van grootword deur middel van foto’s daargestel, en Antje Helms gee insiggewende antwoorde op ’n direkte, maar sensitiewe, manier. Die boek bied antwoorde op allerhande vrae oor puberteit en seks wat jongmense nie noodwendig vir hul ouers wil vra nie.

Boekbesonderhede

Join Quivertree Publications at a pop-up market in Cape Town - with discounted books

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Braai: Reuben on FireThe Low Carb Solution For DiabeticsThe Great South African CookbookReal Food - Healthy, Happy ChildrenEat Ting
Indigenous Plant PalettesCook BetterStar FishTartsThe Real Meal RevolutionA Life Digested

 
Quivertree Publications will be hosting a pop-up market from 2-3 December 2016 at 147 Main Road, Rondebosch.

There will be a Quivertree Book Shop selling your favourite Quivertree titles at a discount – come and stock up on your Christmas gifts here!

Reuben Riffel, Pete Goffe-Wood and Obie Oberholzer will be around from 3 PM on the Friday afternoon to sign books.

On 3 December, there’s a fun food workshop for children (ages two to six), hosted by experienced clinical dietician Kath Megaw’s Nutripaeds team in the photographic studio. Designed to expose children to sensory experiences, teach them about healthy ingredients, and help them develop fine motor skills, this event costs R120 per child, and prior booking is essential. (Please email thembela@quivertree.co.za or call 021 686 6849.)

But that’s not all, below is a list of stallholders that you can expect to see at the market:

Peta Becker, crochet art
Jackie Knutsen, sojo children’s wear
Dan Wickham, Garagista artisan beer
Janine Davidson, Scarab jewellery
Pete Goffe-Wood, steak rolls
Karen Canning, lis-spa, beauty products and treatment vouchers
Ilse Menck clothing
Nondumiso wine
Ceramics by Louise Gelderblom & Karen Henstra
Skinny laMinx
Amanda and Kathleen from Nutripaeds will host a Clever Cooks children’s food workshop in the photographic studio
Verushka Louw – cakes, biscuits and pastries

Event Details

  • Date: Friday, 2 and Saturday, 3 December 2016
  • Time: 10:00 AM to 6:00 PM
  • Venue: Quivertree Publications
    147 Main Road
    Rondebosch
    Cape Town | Map
  • Facebook event: Click here for more

Book Details

Rooi Rose Kuierkos deur Vickie de Beer - want kuier is immers lekker (Plus: Twee heerlike resepte)

Rooi Rose KuierkosRooi Rose Kuierkos, saamgestel deur Vickie de Beer, is nou beskikbaar by Human & Rousseau:

In Kuierkos kuier ons saam met ons hartsmense – familie en vriende. Ons hou familiefeeste en vier Moedersdag en hou ‘n fyn tee vir ouma, want so word ons herinner aan waar ons vandaan kom. Kuier saam met vriende is ook hoog op die prioriteitslys te wees, want wat is nou lekkerder as om ‘n sop-opskop te hou, te braai of sommer net te gaan piekniek hou? Sluit ook die jaar op ‘n gepaste noot of: Hou Kersfees saam met oud en jonk. Want kuier is immers lekker.

Oor die samesteller

Vickie de Beer is die afgelope 13 jaar die kosredakteur van Rooi Rose, maar haar liefde vir kook kom van haar ma af.

 

* * * * * * * *

 
Probeer gerus die volgende twee resepte uit Kuierkos:

Pizza

Die lekkerste manier van kuier: Sit die pizza in die middel van die tafel en laat elkeen stukke afbreek en smul.

Genoeg vir 6

gekaramelliseerde uitjies
20 piekeluitjies geskil
10 salotte, geskil (of nog uitjies as jy nie kan kry nie)
2 knoffelbolle, punte afgesny sodat die huisies oop is
8 tiemietakkies
150 g botter, in blokkies gesny
45 ml olyfolie

basis
500 g meel
10 g kitsgis
5 ml sout
375 ml water
15 ml vinkelsaad
15 ml winterspeserymengsel, opsioneel (resep heel regs)
45 ml olyfolie
15 ml knoffel, fyngekap
60 ml dennepitte of sonneblomsaad, gerooster, vir opdiening
125 ml crème fraîche, vir opdiening
oreganumtakkies, vir opdiening tiemietakkies, vir opdiening

gekaramelliseerde uitjies
1. Voorverhit die oond tot 160 °C.
2. Sit die uie, knoffel, tiemie en botter in ’n oondpan. Besprinkel
met olyfolie en rooster vir 45 min. of
tot sag en gekaramelliseer.

basis
3. Meng die meel, gis en sout met die hand of met ’n spaan in die bak van ’n staanmenger. Voeg die water stadig by en meng vir 3-5 min. teen ’n stadige spoed tot die deeg bymekaarkom. Meng vir nog sowat 4 min.
4. Bedek met ’n vadoek en laat rus vir 30 min. of tot dit tot dubbel die grootte gerys het.
5. Verhoog die oond se temperatuur tot 210 °C en sit ’n bakplaat daarin om warm te word. Verdeel die deeg in 2, rol liggies uit en strooi vinkelsaad en die speserymengsel oor. Rol sodat die speserye in die deeg vassit en rol dan dun uit.
6. Meng die olyfolie en knoffel en verf aan die deeg.
7. Sit die deeg op die warm bakplaat en bak vir 15-20 minute tot goudbruin.
8. Druk die sagte knoffel uit die huisies en meng met die crème fraîche.
9. Rangskik die uitjies op die basis, gevolg deur die dennepitte, en skep groot eetlepels van die knoffel-crème fraîche daarop. Rangskik heel laaste oreganum- en tiemietakkies bo-op.

winterspesery- mengsel

Maak hierdie geurige speserymengsel en bêre dit in die yskas. Ek gebruik dit ook om bredies te geur.

Maak 250 ml

45 ml koljander
30 ml vinkel
15 ml komyn
15 ml mosterdsaad
6 kardemompeule
2 heel naeltjies
10 ml swartpeper
15 ml knoffel, fyngekap
1 brandrissie, vliesies en pitjies verwyder (opsioneel)
4 lourierblare, gekrummel
15 ml bruinsuiker

1. Rooster die koljander, vinkel, komyn, mosterdsaad, kardemompeule en naeltjies vir 3-4 min. oor hoë hitte in
’n braaipan.
2. Stamp fyn met ’n stamper en vysel.
3. Meng die swartpeper, knoffel, rissie, lourierblare en suiker in.
4. Bêre in ’n lugdigte houer in die yskas.

’n Lekker laaang bruschetta

Sit dié lang bruschettas voor met ’n verskeidenheid bolae, Parmaham en ander kouevleise sodat almal hulself kan help.

Genoeg vir 6

2 baguettes
2 knoffelhuisies, gekneus
80 ml olyfolie

1. Voorverhit die oond tot 220 °C.
2. Sny die baguettes in die lengte middeldeur, smeer met knoffel en verf olyfolie aan die binnekante.
3. Rooster vir 5-8 min. of tot goudbruin en bros.

gemarineerde dun groenboontjies

Genoeg vir 6

200 g dun groenboontjies
250 ml olyf- of avokado-olie
60 ml witwynasyn
15 ml Dijonmosterd
1 knoffelhuisie, fyngekap
5 ml heuning
2 hande vol pietersielie, fyngekap
60 ml dennepitte of sonneblomsaad, gerooster

1. Kook die groenbone vir 2-3 min. in soutwater.
2. Dreineer, dompel in yswater en dreineer weer. Skep in ’n skoon glasbak.
3. Meng die olie, witwynasyn, mosterd, knoffel, heuning, pietersielie en dennepitte en sprinkel oor die groenbone.

Boekbesonderhede

Jay McInerney: darkness falls over South Africa

For a hip New Yorker, Jay McInerney has a surprisingly red-neck view of our  beloved country.  McInerney comes to South Africa next week to promote his latest book, Bright, Precious Days, in which we get a bit part. One of its characters, Luke McGavock, acquires a wine farm and a game farm in South Africa as part of a private equity deal.   Says Luke: “I loved the idea of Africa. And I loved the reality too. Its primal, cradle-of-life, origin-of-the-species aliveness.  The smells, not just the fertile dung smell of the veldt; even the wood smoke, seared meat and raw sewage smell of the townships.”

But it soon all turns to shit.

“…late night farm invasions had become increasingly common to the north, armed gangs breaking in and murdering white families, with the tacit approval of the ANC, which advocated the redistribution of land and sent out periodic calls for ‘colonialists’ to abandon their farms. Rape, torture and mutilation were common features of these attacks, which usually began with the intruders cutting phone and power lines…”   Really?

Luke is portrayed as “a good man, a generous soul”, who builds clinics and schools in the townships. But the natives don’t deserve him.

He decides to pack it in in South Africa after being badly injured in a car accident. “I was in the car alone, coming home from Cape Town one night. I got hit by a van that crossed the line into my lane. The driver drunk, of course. He died, along with his passenger. Not my fault at all apparently….. that didn’t keep it from getting ugly. White survivor, two dead black men.” Really?

In McInerney’s version of it, South Africa has just two sides: primal idyll for jaded sophisticates or savage and lawless jungle.

His writing purports to authenticity with much real-life detail: the farm is in the Hemel-en-Aarde Valley. Eskom is identified as being responsible for an erratic power supply.

The narrative this celebrated author conveys is influential.  It’s unfortunate that the one he presents is so ignorant.

To be fair, the South African strand is a very small part of a big and ambitious book and McInerney’s rendering of his main subject, New York’s literary and financial elite, is wonderfully subtle and acute. I’ve loved his earlier books. And Bright, Precious Days is a great read when McInerney sticks to what he knows. But brightness falls on Manhattan and South Africa remains dark.

I hope that when McInerney comes to Cape Town next week – he is speaking at the Book Lounge – he takes the time to discover that South Africa is every bit as richly complex and nuanced.

McGregor is author of Khabzela; and co-editor At Risk and Load-shedding: Writing on and over the Edge of South Africa (Jonathan Ball Publishers)