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See Why Sam Linsell is One of Eat Out’s 5 Favourite Local Foodies on Instagram

SweetEat Out recently did a round up of their five favourite local foodies to follow on Instagram and included Sam Linsell – Cape town-based food stylist and author of the recently published cookbook Sweet – on their list. They also asked each of the foodies to share their top tip “to pimp your feed” and draw in the likes.

Linsell, whose blog Drizzle and Dip is a must-visit for food lovers, says that it is important to take the composition of the image into account before taking the photograph. “If you are shooting food and you publish in a square format, make sure your image looks square,” she told Eat Out.

Have a look at her Instagram account and give her a follow:


Also included on Eat Out‘s top five list are foodies Dianne Bibby, Nikki Albertyn and Siba Mtongana and Cook From The Heart author Alida Ryder.

Read the article:

Photographing food – whether your own creations or eggs Benedict from a favourite brekkie spot – has become somewhat of a ritual among foodie igers (also known as Instagrammers). We round up some of our favourite foodies on the Gram who inspire serious envy with each post.

Alida Ryder

When it comes to Alida Ryder, two words spring to mind: Simply Delicious. This is the apt name of her award-winning blog with posts that will, quite literally, get you drooling. As a photographer and food blogger, Alida loves nothing more than to share her images and receive instant feedback on Instagram, she says. Her favourite restaurants include Ginger and Fig, Five Hundred and Restaurant Mosaic.

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The Psychology of Book Covers: A Change Can Cause Sales to Skyrocket, says Timothy Maurice Webster

Soul to SoleTimothy Maurice Webster – contemporary brand stylist and author of Soul to Sole: Authentic Branding, to Success & Beyond – has asked some important questions about book covers in an article for the Daily Maverick:

“When is the decision to identify with a specific target market by laying bare your own personal identity on a book cover a good strategic move – and when is it limiting? When does consumer bias force a writer to downplay their identity, and when is it wise to challenge the status quo?” he asks.

Webster talks about the precarious “tri-facto relationship” between the cover, the content and the consumer, and weighs the different factors that come into play when consumers consider whether to buy a book. He comes to the conclusion that – unfortunately – there is nothing authors can do but accept that covers will be judged, and work around it.

Read the article to gain some insight into the psychology of book covers:

At a business conference in 2012, where the audience was 95% white, I assumed my usual position after the talk, behind a table with books, eagerly awaiting a queue for purchases where I have the privilege to engage and sign books. There were two stacks of books. Unknown to the audience, both books had the exact same content, but different covers. The cover without my face sold out and the one with me remained untouched, stacked like a pyramid. Initially, after feeling deeply insecure about just how funny I must look, I begin studying the psychology of book covers and realised that by changing the contents of a cover, book sales can skyrocket by 500% in a span of a few days – with literally no additional marketing effort. Conversely, I’ve spoken at conferences where the majority are people of colour and my face sells well – not because I look any better – but because they see something of themselves on the cover.

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Here's a little thank you gift from Modjaji Books

Book MarkWe’re giving all of our Facebook Friends and Likers a small gift – a R100 voucher to buy books off our website. Choose your book/s and when you check out, use the coupon “facebook” (all lower space and no quotation marks) to claim your R100 voucher. It’s a small way of saying thank you! The R100 gift voucher is on offer till the end of July 2015.

Small Print
*You do need to LIKE our Facebook page in order to take advantage of this offer.
*Only one voucher per person.

Our website is

Reflecting India in Fiction: Praise for the Work of Imraan Coovadia and Jassy Mackenzie

Tales of the Metric SystemAnu Kumar recently wrote a very interesting article for Scroll sharing “everything you wanted to know about South African fiction by writers of Indian origin” – before, during and after apartheid.

Included in the rich list of relevant books are Imraan Coovadia’s The Wedding and his most recent novel, the 2015 Barry Ronge Fiction Prize shortlisted Tales of the Metric System.

“Yet another writer setting his tales in a tumultuous post-apartheid South Africa is Imraan Coovadia, whose books beginning with The Wedding cover a wide terrain,” Kumar writes. Read the article to find out more:

In 1983, J.M. Coetzee talked of South African literature “as a literature in bondage. It is less than human.” He meant the political burden that the literature of the region continues to carry, four decades later. Indian writing from the country faces not merely this political burden but also a historical one, one which is arguably different from other communities.

Indeed, identity, along with the history that shapes it, has for long played a big role in Indian writing from Africa in general and South Africa in particular, where the Indian population was discriminated against in different ways in an apartheid regime. The change promised, or what has fallen short in post-apartheid South Africa, is reflected in the writing of South African Indians in large measure.

The National, Abu Dhabi Media’s first English-language publication, published an equally interesting article, focusing on the way characters from the Indian diaspora have made their mark on international fiction, no longer being stereotyped in borderline offensive ways.

One of the authors who has achieved well-rounded representation, according to the article, is Umuzi author Jassy Mackenzie:

Random ViolenceStolen LivesThe Fallen

“Moving south of the African continent, we have Superintendent David Patel of the Johannesburg Central Police, the detective partner and (unaware love interest) of private investigator Jade de Jong, the daughter of his old police superior. Patel appears in three book in the series by Jassy Mackenzie – Random Violence (2010), Stolen Lives (2011) and The Fallen (2012)”

Read the article:

Politicians, business magnates, sports stars – the Indian diaspora has done well for itself in its new homes around the world and, on a literary basis, crossed another test of acceptance with their depiction in fiction as regular, non-stereotypical characters. From police inspectors to businessmen to cooks, Indians overseas are increasingly figuring in a range of tales by non-Indian writers.

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"The Husband in the Book is Nothing like My Husband": Pamela Power on Ms Conception (Podcast)

Ms ConceptionPamela Power recently spoke to Tamara LePine-Williams on Classic FM about her racy, honest and wickedly funny novel, Ms Conception.

Power, who is a scriptwriter on Muvhango, says the most difficult part of writing the novel was coming to grips with the descriptive bits: “Dialogue is what comes naturally to me.”

The author says she aimed to write something fun and light-hearted, as well as “have a rant about what it’s like being a working mother”. Ms Conception tells the story of a suburban housewife with small children and the everyday battles she faces – from a crumbling career and sagging breasts to toddler tantrums and a floozy pursuing her man.

Power issues a disclaimer about the novel: “The husband in the book is nothing like my husband.”

Download the podcast:

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Career Opportunity: Publisher at Jonathan Ball in Cape Town

Job Title: Book Publisher

Department: Publishing

Division: Jonathan Ball

Business Unit: Jonathan Ball

Organisation: Media24

Job Type Classification: Permanent

Location – Town / City: Woodstock

Location – Province: Western Cape

Location – Country: South Africa

Job Description: A vacancy exists for the position of Book Publisher based in Cape Town. This is a permanent appointment. The Book Publisher will report to the Publishing Director.

This position requires an individual with a proven track-record in publishing and knowledge of the South African market. The successful candidate will have excellent planning and organisational skills, sound business acumen, good interpersonal abilities and creativity. An ability to publish in English and Afrikaans will be an advantage.

Minimum Requirements

  • Three years’ publishing experience, including commissioning and project management in book publishing/other text-based media.
  • Sound knowledge of the book market.
  • Excellent communication skills in English.
  • Knowledge of relevant computer software packages and applications.
  • Available to travel.

Skills & Competencies

  • Excellent Planning and Organisational
  • Sound business acumen
  • Good interpersonal abilities
  • Ability to publish in English and Afrikaans
  • Creativity

Duties & Responsibilities

  • Research, plan, commission, develop and co-ordinate a profitable list of book and digital publishing projects.
  • Conceptualise and assess proposals for new publications for the South African book market with an emphasis on commercial non-fiction.
  • Review and evaluate unsolicited manuscripts for merit and commercial viability.
  • Commission and liaise with authors, building author relationships and networks.
  • Prepare and control project costing budgets.
  • Ensure projects are published on time and to the highest quality standards.
  • Negotiate author contracts and manage contract terms, royalties and payments with authors and agents.
  • Acquire and sell foreign rights.
  • Brief editor and hand over material required to achieve the vision of the project.
  • Liaise with sales, marketing and publicity colleagues.

About Us

Jonathan Ball Publishers publishes under the Jonathan Ball, Sunbird and AD Donker imprints. Jonathan Ball is the leading distributor of English consumer books in South Africa and acts as agents for British and American publishers. In addition, the Book Promotions division represents a number of academic, educational and independent publishers.